In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. The original 12-inch (30 cm) line introduced on February 2, 1964, centered on realistic action figures. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. Joe's appeal to children has made it an American icon among toys. Joe led to the coining of the term " action figure". soldier, itself derived from the more general term " G.I.". The name is derived from the usage of "G.I. Marine Corps) and later on, the Action Nurse. armed forces with the Action Soldier ( U.S. The initial product offering represented four of the branches of the U.S. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro.
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